58% of businesses are now using Open Innovation projects to help drive innovation. Now in Back ‘n’ Cover you too can experiment with Open Innovation using Labs. By creating a Lab you can invite your audience to participate in the creation of your projects. Get fan suggestions, exchange ideas or get feedback. Like musicians using Twitter to take fan suggestions regarding album titles, or businesses asking for feedback on their rebranding efforts.
Open Innovation can help to co-create some great stuff, such as Starbucks new beverages or the last Sonic movie from Paramount Pictures Some other companies doing the... (More)